The price of the 2014 Scion FRS is now $25,455 for the 6-speed manual transmission and $26,555 for the 6-speed automatic transmission including destination fee (freight) of $755.
Here's the picture from their press release, which can be found here.
Production started on the 2014 models August 1st, 2013. They should be available for retail some time in Septemeber.
It looks like the BRZ is also getting the knee pad upgrades as well as a new head unit with Aha radio. Here's the pricing on the 2014 BRZ's: